[International] Super Dads: New UNICEF campaign spotlights fathers' critical role in children's early development

06 Jun 2017
UN News Centre

As Father's Day approaches, and as residents of over 90 countries around the globe prepare to express their love and appreciation for their fathers, the United Nations Children Fund had recently commenced their "Super Dads" campaign, which highlights the imperative role of the father in early childhood development. 

"Super Dads" features notable celebrities and athletes, such as Hugh Jackman, Lewis Hamilton, David Beckham, and Novak Djokovic, to name a few. These, and many other celebrities and athletes will be active on social medias, such as UNICEF's Instagram and Twitter where they will share their perspectives regarding the role of their own fathers in their life.

Furthermore, "Super Dads" operates within the larger campaign called #EarlyMomentsMatter, which seeks to prompt awareness of the importance of the experiences of one's early childhood on the future of that child.

Coinciding with the experiences of these celebrity fathers, are the inspirational stories of fathers bringing up their children through complex conditions and circumstances, and which will further be displayed on UNICEF's social medias. 

Research indicates that children are more likely to achieve psychological health and life satisfaction, when engaging in good relations with their father. Moreover, Pia Britta, UNICEF's Chief of Early Childhood Development, underlines the imperativeness of the first 1,000 days of a child's life, and can furthermore potentially determine the child's wellbeing, learning capabilities, and even future income.

The campaign encourages families around the globe to participate through the sharing of their photos and videos with the hashtag  #EarlyMomentsMatter. Moreover, UNICEF will post their best submissions on different digital platforms

This project is funded by: