On October 5, 2017, CCF Moldova – Child, Community, Family, in partnership with The United Nations Children’s Fund (UNICEF) and the Ministry of Health, Labor and Social Protection launched 3 social advertisements to prevent the abandonment of younger children (aged under three).
According to the organizers, it is for the first time in Moldova, when single mothers and parents in difficulty receive specific solutions to the problem of child abandonment through social advertising spots.
The social advertisements offer parents who find themselves facing financial or health difficulties, specific solutions that will enable them to avoid the last resort of institutionalization and keep the family together. Enabling parents to keep the child is a priority as residential institutions are known to negatively affect the healthy development of children, with long-lasting negative effects when the child is institutionalized before the age of three.
Inspired from real life, the social advertisements present, in engaging animations, three types of situations:
- single mothers that do not have the support of the parents,
- pregnant adolescent girls discriminated against by their family and community,
- parents who have had a child with special needs.
In all three instances, the advertisements encourage parents not to despair, to think positively and to turn for help to local and national services.
The initiative is part of “Children aged under three – understanding needs, developing services, reforming the system” project, implemented by CCF/HHC Moldova, in partnership with UNICEF and Ministry of Health, Labour and Social Protection.
More detailed information can be found here.