Lidl, a German discount retail chain, will remove cartoon characters from its line of cereals in the UK by Spring to help parents fight 'pester power' and childhood obesity.

Nearly half of parents believe that cartoon characters on packaging encourage children to ask their parents to buy certain items. 

'We know pester power can cause difficult battles on the shop floor and we’re hoping that removing cartoon characters from cereal packaging will alleviate some of the pressure parents are under', said Georgina Hall, Lidl’s head of corporate social responsibility.

Lidl was the first supermarket in Britain to remove sweets and chocolates from their checkout area in 2014. Their cereals still have unhealthy-sounding names (e.g. Choco Rice), but the company has  reduced the sugar content by 20% in the last years.

The UK has a ban on advertising products which contain high amonts of fat, salt and sugar to children, and licensed characters (e.g. Peppa Pig or Paw Patrol) are not allowed to endorse such products.

Source
Countries this relates to
Topics

Childhub

You might like..

no
0
20
An unbalanced diet- lack of proper eating as well as overeating- can be damaging for our health. This article was written in the context of India, however, the principles can be applied to wider audience. The main reasons that lead to childhood…
no
0
30
Refusing to buy your child highly sugary foods now will benefit them in the future. While many parents are aware of childhood obesity, not many consider the dangerous loop of  obesity, depression, craving, and addiction that can come from…
0
2
In a recent study published in PLOS Medicine, it was found that reducing the quantity of TV ads about food and beverages high in fat, sugar or salt (HSSS) would decrease the level of obesity among children in UK. If TV ads on HSSS are to be…
0
36
The Children’s Commissioner for England released a report examining the impact of the Covid-19 crisis on children. The report found that less than 25% of children attended school since March, during the lockdown. Thousands of children did not…
0
4
Obesity in childhood is a severe problem in the UK. According to surveys carried out in 2017 and 2018, 28 per cent of children aged two to fifteen were overweight. Risks are that these kids are tend to stay obese as adults, and develop diseases in…
0
16
In England, the Ministry of Justice has confirmed that painful restraint will be removed from the core syllabus for officers escorting children, but the technique will now appear in a new section on personal safety. A number of organizations…
0
13
The #Chances4Children campaign, launched by Children and Young People Now, aims to create a platform where practitioners, teams and leaders are able to share their experiences and innovative ideas about working with children and young people.…
0
1
Young people from across Scotland have made recommendations on EU funding, opportunities to work, study and travel, the economy, trade and jobs, upholding human rights, and Brexit as they share key concerns about their relationship with Europe. The…
0
20
Professor David Shemmings and Yvonne Shemmings published findings from their qualitative research study into the sexual abuse of children in Chichester Diocese. They interviewed children and young people, survivors of abuse, and professionals…
0
3
The academics of the Nuffield Family Justice Observatory are working on a new guidance for professionals on removing newborns from their birth families. Reviews of the research and reports shows that the current practise has many deficiencies: the…
0
10
"The Lancet " the British medical journal published a report on pediatric pain. A commission of specialists tested the individuals who deal with children to end what they depicted as the basic under treatment of torment in children,…
0
9
Every year on 20th June the World Refugee Day is celebrated worldwide, however in the UK to commemorate the "contributions, creativity and resilience of refugees" a week long festival is organised. They have cultural, educational and art events…
0
1067
Warning signs of racism and racial bullying:  Calling names  Physical damage of belongings  Violent attacks  Exclusion from the community Associating skin colour with personality traits  Being under pressure to change your…
0
57
Nowadays, it is unfortunately common among young people that they are forced to do something they don't want to do. The exploiter gets control over them. Important things to know are the stages of grooming because we can keep young people safe from…
0
According to the research of Amanda Sacker, Professor of Lifecourse Studies at University College London, adults with care-experiences, are 70% more likely to die earlier. In the longitudinal study more than 350,000 people …