In their campaign "Delete the negative, write the positive!", students of Gymnasium Vukovar decided to do a social experiment in the hallway of their school to point out the importance of empathy in interpersonal communication and highlight the weight and seriousness of the insults they, unfortunately, encounter every day.
The main performance was performed during the inter shift (12:50-1:10 p.m.) - when the highest turnover of students in the school lobby is. Four students (models) stood in the lobby in identical, black clothing with blindfolds and derogatory words written in red on the exposed parts of their bodies. Wet wipes and blue body paint stood next to the eraser. Some of the students (involved in REVIS), as an example to others, approached the models and wiped off the derogatory word with a damp tissue and wrote a new, positive message or compliment in that place. After that, other school students, following the previous example, started approaching the models, erasing insults, and writing nice words. Students who spontaneously got involved and participated or just asked and showed interest in the event received a rose and a piece of paper with a positive message. The videographers recorded everything, and the facilitators coordinated.
After the performance, all participants went to the classroom to exchange impressions. Pairs of students, whose task was to distribute pencils and erasers with the campaign logo, visited each class department with a brief overview of the performance that had just been held. The videographers also recorded the models' statements about how they felt during and after the performance.
To make the reach of the campaign as large as possible, the resulting video was promoted on the school's social networks and the Facebook page of Brave Phone.
To watch their full campaign video, click on this link.