FIFA together with 170 teams all over the world have joined the initiative which aims to find missing children and young people. As the most popular sport in the world, FIFA and the football community aims to use social media channels to distribute videos of missing children.
The “Football Cares’ initiative was launched by the International Center for Missing and Exploited Children (ICMEC), which for more than 20 years has been committed to protecting children from abduction and exploitation.
Chief Executive Officer at ICMEC appreciated FIFA’s support by hoping that the huge global reach that the football community has, it will result with finding and reuniting missing children with their families.
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